LINDSAY BOIVIN

Selected Work
MULLEN 50
bottle design
CENTER CITY
campaign
TEEN SPIRIT
art direction
RISE UP
brand identity
CJP
campaign 
ZILDJIAN
   
CONCEPT SHOP
branding
   
CATALOG
print
   
MISC.
variety
BANANA BOAT
illustration
ANXIETY
type design
US CELLULAR
brand identity
SOFAR SOUNDS
poster design
McD SHAKE A GIFT
digital
PLAYGROUND
misc.


CENTER CITY DISTRICT

Graphic Design
Art Direction

Team: Chris Fernandez, Brendon Luci, Josh Nitzschke, Seth Babin, Margaux Danforth, Ian Loring Shiver, Jon Applebaum, Philly Fashion Week
Here in Center City Philadelphia, things are anything but routine. It’s all new days. New deals. Always different than you remember it. Always more than you expected it to be.

This hotel has a secret garden. Above that bank there’s a dance club with a ball pit. The sides of our buildings are literal art, and I’m pretty sure the artist is in front of me right now at Elixr.

Life here is never the same because you’re never stuck in the same four walls. Here, everything has energy...mood...motion. Haps, raps, and half-priced apps. So when you need a break from your daily routine, Center City is the antidote. 

Center City District. Never Square. 

Just like the manefesto states above, we wanted to bring some vibrancy back into our lives as we tend to be stuck behind a screen from day to day. So, why not create a bright, bold, and authentic campaign to spark some joy. Excited to have been able to partner with the fabulous Ian Loring Shiver and his beautiful, high-saturated, flash-photography style (I’m just a little obsessed, ok??), which was the cherry on top to bring this idea to life. See ya here!

 

© 2023 LB