LINDSAY BOIVIN
CENTER CITY DISTRICT
Team: Chris Fernandez, Brendon Luci, Josh Nitzschke, Seth Babin, Margaux Danforth, Ian Loring Shiver, Jon Applebaum, Philly Fashion Week
This hotel has a secret garden. Above that bank there’s a dance club with a ball pit. The sides of our buildings are literal art, and I’m pretty sure the artist is in front of me right now at Elixr.
Life here is never the same because you’re never stuck in the same four walls. Here, everything has energy...mood...motion. Haps, raps, and half-priced apps. So when you need a break from your daily routine, Center City is the antidote.
Center City District. Never Square.
Just like the manefesto states above, we wanted to bring some vibrancy back into our lives as we tend to be stuck behind a screen from day to day. So, why not create a bright, bold, and authentic campaign to spark some joy. Excited to have been able to partner with the fabulous Ian Loring Shiver and his beautiful, high-saturated, flash-photography style (I’m just a little obsessed, ok??), which was the cherry on top to bring this idea to life. See ya here!