Team: Deb McDermott, Patrick Curley, Lindsay Boivin, Jess Tran, Jen Putnam
At A&G, we had the opportunity to create a pro-bono brand identity for this initiative as well as a campaign, working in tandem with one another. The logo is symbolic to upward momentum, as each individual can rise up to their potential. The campaign, 500 uses for $500, promotes the overall initiative and capture the attention of the Cambridge community. From paying bills to transportation to school meals, we wanted to showcase the benefits of Rise Up, which provides aid to underpriveldged communities in Cambridge.
Learn more at: www.cambridge.gov/riseup