LINDSAY BOIVIN

Selected Work
MULLEN 50
 bottle design
CJP
 campaign
RISE UP
 branding
ZILDJIAN
   
CONCEPT SHOP
 branding
   
CATALOG
 print
   
MISC.
 variety
US CELLULAR
 brand identity
BANANA BOAT
 illustration
ANXIETY
 type design
SOFAR SOUNDS
 poster design
McD SHAKE A GIFT
 digital
VECTOR ART
 illustration
PLAYGROUND
 misc.


RISE UP

Graphic Design
Brand Identity
Advertising

Team: Deb McDermott, Patrick Curley, Lindsay Boivin, Jess Tran, Jen Putnam Rise Up Cambridge is a $22 million commitment from the City of Cambridge that provides direct cash to low-income Cambridge households with children at or under 21 years of age, earning at or below 250 percent of the Federal Poverty Level. Rise Up Cambridge will enable these households to receive $500 per month for 18 months.

At A&G, we had the opportunity to create a pro-bono brand identity for this initiative as well as a campaign, working in tandem with one another. The logo is symbolic to upward momentum, as each individual can rise up to their potential. The campaign, 500 uses for $500, promotes the overall initiative and capture the attention of the Cambridge community. From paying bills to transportation to school meals, we wanted to showcase the benefits of Rise Up, which provides aid to underpriveldged communities in Cambridge. 

Learn more at: www.cambridge.gov/riseup


 

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