LINDSAY BOIVIN

Selected Work
MULLEN 50
bottle design
CENTER CITY
campaign
TEEN SPIRIT
art direction
RISE UP
brand identity
CJP
campaign 
ZILDJIAN
   
CONCEPT SHOP
branding
   
CATALOG
print
   
MISC.
variety
BANANA BOAT
illustration
ANXIETY
type design
US CELLULAR
brand identity
SOFAR SOUNDS
poster design
McD SHAKE A GIFT
digital
PLAYGROUND
misc.


RISE UP

Graphic Design
Brand Identity
Advertising

Team: Deb McDermott, Patrick Curley, Lindsay Boivin, Jess Tran, Jen Putnam
Rise Up Cambridge is a $22 million commitment from the City of Cambridge that provides direct cash to low-income Cambridge households with children at or under 21 years of age, earning at or below 250 percent of the Federal Poverty Level. Rise Up Cambridge will enable these households to receive $500 per month for 18 months.

At A&G, we had the opportunity to create a pro-bono brand identity for this initiative as well as a campaign, working in tandem with one another. The logo is symbolic to upward momentum, as each individual can rise up to their potential. The campaign, 500 uses for $500, promotes the overall initiative and capture the attention of the Cambridge community. From paying bills to transportation to school meals, we wanted to showcase the benefits of Rise Up, which provides aid to underpriveldged communities in Cambridge. 

Learn more at: www.cambridge.gov/riseup


 

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