MCDONALD’S SHAKE A GIFT
Team: Laura Holmes, Amy Haiar, Peter Corey
As a designer, I worked on on this project from the concepting stage, all the way until its release. I became best friends with the workers at Paper Source since we used about 50+ different gift wrapping paper options to show the team over at Micky D’s. Fun fact, the gold bow on the white present was a last-minute decision during production. Crazy, right?
This app experience used stop-motion photography as well, which I got to help art direct with our friends over at Optimus. From there, I worked with the developers on our team to tailor the design within the McDonald’s app functionality. Folks really got into the spirit of Shake a Gift. It was a huge success for not only McDonald's, but also the hardworking team at Sapient who made it happen.