LINDSAY BOIVIN
US CELLULAR
Team: Sean O’Brien, Tony Buckland, Sarah Reed, Lindsay Boivin, Ricky Bloxsom
During my time at MullenLowe, I was a part of the full scale branding refresh of U.S. Cellular. Being a Chicago gal, I definitely had some nostalgia with the brand. I’m a Cubs fan, but U.S. Cellular field (now, Guaranteed Rate field) was the host for the Chicago White Sox
Overall, rebranding U.S. Cellular was 20 years coming. After lots of creating, testing, and exploration, here is our solution. This project was a big team effort and I’m grateful to have worked with so many talented designers, friends, and coworkers. Go Cubs.