Team: Allie Hughes, Lindsay Boivin
With that, we were also prompted to develop a logo for a *never-produced* whiskey. Um, HECK YEAH! It was called: Fifty Years of Entrepreneurial Spirit. With this exploration, I really dug into the classic victorian type styles. In one of the many 50 logos we did, there was one that was called the “Easter Egg.” This played off the many quirks within the Mullen mansion (like you know, haunted hallways and random spider door decorations). Not creepy at all, I promise.
So, I tied strong victorian type together with those lil eggs (not literal eggs though) to illustrate Mullen’s past AND it’s future. It came together to be a pretty rad label design.