Selected Work
MULLEN 50
bottle design
CENTER CITY
campaign

TEEN SPIRIT
art direction

RISE UP
brand identity

CJP
campaign
ZILDJIAN

CONCEPT SHOP
branding

CATALOG
print

MISC.
variety
BANANA BOAT
illustration
ANXIETY
type design

US CELLULAR
brand identity
SOFAR SOUNDS
poster design
McD SHAKE A GIFT
digital
PLAYGROUND
misc.

SECRET WORK

MULLEN 50

Graphic Design

Typography

Illustration

Packaging

Team: Allie Hughes, Lindsay Boivin

Fun fact, Mullen first started in a mansion. I never got to work in that mansion, but I’ve definitely heard my fair share of fun stories. With that in mind, I got this stellar opportunity to work on the branding for Mullen’s 50th Anniversary. Fifty YEARS! What a milestone. It all started with a logo, so working with my ah-mazing Design Director, we played around with some old-fashioned style type for an old-fashioned type of agency. Yet, this agency has redefined what old-fashioned can really mean and is constantly moving forward.

With that, we were also prompted to develop a logo for a *never-produced* whiskey. Um, HECK YEAH! It was called: Fifty Years of Entrepreneurial Spirit. With this exploration, I really dug into the classic victorian type styles. In one of the many 50 logos we did, there was one that was called the “Easter Egg.” This played off the many quirks within the Mullen mansion (like you know, haunted hallways and random spider door decorations). Not creepy at all, I promise.

So, I tied strong victorian type together with those lil eggs (not literal eggs though) to illustrate Mullen’s past AND it’s future. It came together to be a pretty rad label design.